New personalised checkout delivery options
My role
Responsible for designing an algorithm that suggests personalized delivery options to registered users during their checkout flow
Result
- Design finalized
- Information architecture finalized
- Development is set to begin
- Development is set to begin
Prototype: https://invis.io/6711SZU7ZV5A
Problem
- No delivery personalization
- Displaying same delivery options to all users
- Displaying same delivery options to all users
- Pandemic = changes in user purchase behaviour
- Logistics costs differ across EU countries
- Cultural differences across EU countries
- Logistics costs differ across EU countries
- Cultural differences across EU countries
Goals
- Increase checkout CVR
- Reduce logistic costs for all EU countries
- Reduce logistic costs for all EU countries
- Reduce customer service delivery queries
Old Checkout with no personalisation
Defined a new logic
3 main points to determine best delivery option for user:
- User past behaviour (eg. Pickup or delivery)
- User location (eg. Proximity to a UNIQLO store)
- Business goals (Eg. Encourage more collections from UNIQLO stores in certain EU countries)
- User past behaviour (eg. Pickup or delivery)
- User location (eg. Proximity to a UNIQLO store)
- Business goals (Eg. Encourage more collections from UNIQLO stores in certain EU countries)
Regional journey mapping
- Mapping journeys across all EU countries
- Some countries have a higher reliance on fast pickup
- Some countries have more stores centered in cities
Journey mapping across different delivery scenarios based on a users basket, past behaviour & location
Thank you for your time.
