UNIQLO EUROPE
November 2015 - July 2022
- Initiated the first EU product team, fostering design-led innovation.
- Implemented conversion strategies, reducing checkout friction by 13%.
- Re-platformed EU regions, maintaining micro CVRs integrity.
My role
Over the course of 6 years, I helped UNIQLO EU build their UX team within a growing E-Commerce department and optimise their online conversion funnel through iterative design & testing methods.
Key projects:
- Homepage
- Product detail
- Cart
- Checkout
Homepage
Product detail
Cart
Checkout
Key methods
- Data analysis
- User testing
- Session replays
- Journey mapping
- Design workshops
- Define Developer QA process
Results
- CVR & and revenue increases across the board for all EU regions
- Increased site speed
- Simplified internal operations
Key stakeholders
- Product managers
- Developers
- Data analysts
- UX designers
- Marketing
- Merchandising
- Trading
- IT
- Directors
- Global UX
Thank you for your time.
