TRAVEL REPUBLIC
August 2022 - November 2023
- Spearheaded checkout flow redesign, boosting conversion rates by 15%.
- Collaborated on improving search flows via journey mapping.
- Ensured UX integrity during company rebranding.
View quick case studies below:
My role
- Be the voice of UX within the company
- Collaborate with a brand agency to redesign the website
- Improve micro CVR's across the booking journey
Key PROJECTS:
- Homepage
- Search experience
- Hotel detail page
- Checkout
Homepage
Left: Old Homepage / Right: New Homepage
Search experience
Left: Old search / Right: New search
Hotel detail page
Left: Old hotel page / Right: New hotel page
Checkout
Left: Old checkout / Right: New checkout
Key methods
- User testing
- Defined UX MVP’s
- Design workshops
- Design system collaboration
- Developer QA processes
Results
20% increase in end-to-end CVR since implementing the above changes.
Thank you for your time.
