Responsive Website
Combining two separate platforms into one fully responsive site across all devices.
Key skills: Project management, responsive design, QA
Checkout Funnel Redesign
Full redesign across checkout journey for all UNIQLO Europe sites
Key skills: user journey workshops, usertesting, ab testing, wireframing
Personalising the Checkout Experience
Tailoring delivery options for users based on their location, past behaviour and business goals.
Key skills: cross department collaboration, regional journey mapping
Cart Redesign
Full Cart page redesign for all UNIQLO EU sites.
Key skills: usertesting, ab testing, wireframing
PDP landing page redesign
Optimising PDP page conversion for users landing from external marketing sources (eg. emails, social media, PPC).
Key skills: benchmarking, ab testing
Category page filter attributes
Optimising the information architecture of UNIQLO's category page filters.
Key skills: usertesting, card-sorting, information architecture