TR SEARCH FLOW
August 2022 - November 2023
My role
- Tasked with redesigning the search flows
- Alongside a caching project to improve upper-funnel speed
BUSINESS Goals
- Improved UI
- Improved search speed
- Improved search CVR
Old designs showing: destination, dates & guest selection
Known Problems
- Dated UI
- No personalisation
- Outdated algorithm
Research pHASE
- User-testing
- Team Journey mapping
- Benchmarking
Left: Usertesting analysis / Middle: Team journey mapping / Right: Benchmarking
Initial wireframes
- Concept exploration across mobile & desktop
- Search destination, departure, dates & guests
- Highlights include concepts centred around:
- Personalisation
- Multi-destination
- Selection filters
- Flexible dates
Left: destination & departure / Right: dates & guests
Final design
Final concepts combined with the new rebrand facelift
Left: destination & departure / Right: dates & guests
Results
- Improved speed to search result pages
- Mobile friendly UI
Thank you for your time.