TR SEARCH FLOW
August 2022 - November 2023
![](https://cdn.myportfolio.com/a863efbb-d317-4944-bf34-4097b27f82c5/fb290022-b4bf-4815-bc79-347db9475059_rw_1920.png?h=fb202918880895b3c3ec7a2809f655c6)
My role
- Tasked with redesigning the search flows
- Alongside a caching project to improve upper-funnel speed
BUSINESS Goals
- Improved UI
- Improved search speed
- Improved search CVR
![](https://cdn.myportfolio.com/a863efbb-d317-4944-bf34-4097b27f82c5/a35eaa3b-944d-418e-be8b-8077af137245_rw_1920.png?h=6ce12978732c9395ea482386b02c8188)
Old designs showing: destination, dates & guest selection
Known Problems
- Dated UI
- No personalisation
- Outdated algorithm
Research pHASE
- User-testing
- Team Journey mapping
- Benchmarking
![](https://cdn.myportfolio.com/a863efbb-d317-4944-bf34-4097b27f82c5/6c8dc0d3-2811-44fa-837c-1d85c77f2459_rw_1920.png?h=3b45d86a439c0d05d0000ab8e6a0ef30)
![](https://cdn.myportfolio.com/a863efbb-d317-4944-bf34-4097b27f82c5/d5cf543e-03ee-41a6-8c5c-72a7e9b60113_rw_1920.png?h=4ed82c667b69c38395860a1d8ae5a4cc)
![](https://cdn.myportfolio.com/a863efbb-d317-4944-bf34-4097b27f82c5/690715ba-bfff-467a-8f2b-930bf13af9c4_rw_1920.png?h=139fd8d786d2df067ab7556c33c880b5)
Left: Usertesting analysis / Middle: Team journey mapping / Right: Benchmarking
Initial wireframes
- Concept exploration across mobile & desktop
- Search destination, departure, dates & guests
- Highlights include concepts centred around:
- Personalisation
- Multi-destination
- Selection filters
- Flexible dates
![](https://cdn.myportfolio.com/a863efbb-d317-4944-bf34-4097b27f82c5/6d32565e-99b7-479e-9336-cd2102ba0420_rw_1920.png?h=f4b124c4f93e5ce511892fc65daa50bb)
![](https://cdn.myportfolio.com/a863efbb-d317-4944-bf34-4097b27f82c5/c5172716-895e-417f-b02a-6e787ba57065_rw_1920.png?h=d8d32cedb464cbab8c4601c8f04da528)
![](https://cdn.myportfolio.com/a863efbb-d317-4944-bf34-4097b27f82c5/e04e9fd5-cf86-4f35-8921-7c503c72d7a0_rw_1920.png?h=fdd06f7dc2043073cb8d5db9fab67b0c)
![](https://cdn.myportfolio.com/a863efbb-d317-4944-bf34-4097b27f82c5/1bae3d38-7cd3-4734-9873-ccf47f04d706_rw_1920.png?h=5f44f03ba9289643564f148db7acaae2)
Left: destination & departure / Right: dates & guests
Final design
Final concepts combined with the new rebrand facelift
![](https://cdn.myportfolio.com/a863efbb-d317-4944-bf34-4097b27f82c5/d056ad39-a333-49ea-93fb-1dc3348adcb8_rw_1920.png?h=67700b04b25c457e0dd3e8b7df4bf850)
![](https://cdn.myportfolio.com/a863efbb-d317-4944-bf34-4097b27f82c5/ac600cd6-806a-4a1d-98d7-4e69a9e25643_rw_1920.png?h=055d7fe25c27ec4a024f5ce4cc6fbff5)
Left: destination & departure / Right: dates & guests
Results
- Improved speed to search result pages
- Mobile friendly UI
![](https://cdn.myportfolio.com/a863efbb-d317-4944-bf34-4097b27f82c5/db4b08b9-1f63-4efe-b838-bd5b17e622ab_rw_1920.png?h=038d8baea8d01cb3edfd4404bc106b7b)
Thank you for your time.